Websites, Blogs, Vlogs, Social media... There is so much to marketing your business nowadays. It's hard not to get overwhelmed by the time and effort that go into all these avenues. So how do you know which one(s) you should use? Sometimes a little sound judgement goes a long way. I actually own two businesses that are quite different from one another. My consulting business's goal is to get myself in front of people in the form of public speaking for that Youtube is my best option. Here people get to see the real me and how well I perform. My technical business however is about sales and service of tangible items. The best way for me to market this is to build a trust on line which is best suited by testimonials that you can find on my website or Facebook business page. I hope you are getting the picture. Neither one of my businesses would succeed though if I only designed a partial site.
Now there is a saying less is more and while that is true you don't want to be to literal about it. There are a few things every site should have. Purpose, Attraction, & Promotion.
Lets start with Purpose. You should already know the purpose of your company so now you should be asking yourself what exactly is the purpose of the avenue of your site. Are you trying to appear professional via a website or are you trying to give away pertinent information to build trust that you could do in a blog etc... Once you decide what the purpose is this should help immensely on the medium you should use. Next is Attraction. This is where I see so many fail. They launch some sort of site but there is nothing that makes anyone want to visit it or stay on it once they are there. If your site has your name or your business name and a contact number you probably won't get any calls. Why? Because no one knows what you do or who you are. Nowadays it is not just enough to know about the company but about the people behind the company. This is what the largest portion of our population (the Millennials) wants and if you are not going to give it to them they will find it somewhere else.
Finally Promotion. If Purpose is your understanding of what kind of site to build Promotion would be the understanding of why people will visit and come back. This takes two steps. Step 1. You have to let people know your site exists. This is easy to do in today's social media just broadcast it to all your friends or boost a post on Facebook or any other creative way you can think of. Step 2. Once they are there what is going to keep them coming back? Offer words of wisdom or some other content that brings them back. I have a friend that is a writer and consistently posts words of affirmations by just typing them into a general Facebook post almost every day. She has thousands of followers because of just this one thing she does. So it doesn't matter what you do (generally speaking) just make sure you do something.
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Michael Scott Consulting
Michael Bellenir is the founder of Michael Scott consulting.
An entrepreneur and leader for decades Michael has learned how to interconnect with people.
At Michael Scott Consulting we work with you to create a life and business that defines your purpose, Empowers success, and allows growth in both your personal and professional life.
Michael coaches and teaches on topics that will help you and your business to grow like Entrepreneurship, Leadership, Customer service, Intentional living,